Why Effective Cross-Cultural Communication Matters In Business

My latest blog on Huffington Post shares interesting statistics and complexities of the ‘global village’ we live in. Read more ….

Culture is central to what we see, how we make sense of what we see, and how we express ourselves. Culture essentially is about how we communicate and it is reflected in both language and behavior. A sociologist, Geert Hofstede, defines culture as a kind of “collective software of the mind” as it involves a group’s rules for collective behavior, communication patterns and acceptable power play. Few ways to influnce hidden intercultural communication factors which include:

  1. Raising personal self-awareness
  2. Understanding intercultural dynamics
  3. Becoming competent at influencing cross-culturally
Iceberg Culture Significance
More details on my Huffington Post Blog


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